Design & Direction in Practice
A display of creative direction through design, storytelling, and brand presence.
Foreword
When it comes to brands and social presence, I get asked a lot about feed curation and social media in general. From my end there really is no easy way to explain it. It is one of the harder things to "get right." I come from a very design centric approach while many others are very analytically driven. The truth is, there is no universal formula. Some approach it analytically, others visually. In my experience, the best work happens when those two perspectives meet—when metrics and design move together.
In this particular situation, it was just me. I came strictly from a design approach. Not quite built for likes or views. Every choice was intentional—color, rhythm, typography, caption. The aim was to create presence, not performance. Built with limited resources, yet having the ability to hold a strong sense of brand identity.
A grid often gets overlooked as just a collection of posts…But really it's rhythm, balance, and presence. Even when done in chaos, each square holds a moment, but together they form a larger language, and a space to move through, a space to be. Color carries emotion, typography gives voice, photographs ground the work in reality, and words extend the image into thought.
This display is a practice in intentionality. To create not only for the eye, but for the soul — to design a flow that feels alive, while holding space for words that connect. The work here is not an algorithmic feed. It is a considered language. A body of expression. A reminder that design is both form and story.